How to Use Claude Projects to Run Your Entire Business Backend

How to Use Claude Projects to Run Your Entire Business Backend

Kim Stirling
Published on: 18/08/2026

Claude Projects is the feature that transforms Claude from a writing tool into a full business operating system. Here is exactly how to build it for your coaching or consulting business.

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What Is Context Engineering and Why It Matters More Than Prompt Engineering

What Is Context Engineering and Why It Matters More Than Prompt Engineering

Kim Stirling
Published on: 11/08/2026

Everyone is talking about prompt engineering. The people getting the best results from Claude have moved past it. Here is what context engineering is and why it matters more.

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What Claude's Memory Actually Remembers About Your Business (And What It Doesn't)

What Claude's Memory Actually Remembers About Your Business (And What It Doesn't)

What Claude's Memory Actually Remembers About Your Business (And What It Doesn't)Kimberley Stirling
Published on: 06/08/2026

Claude has memory now. It still doesn't know your pricing. Here's the difference between what memory holds onto and what it quietly rounds off.

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How to Connect Claude to Your Business Tools Using MCP

How to Connect Claude to Your Business Tools Using MCP

Kim Stirling
Published on: 04/08/2026

MCP is the integration layer that connects Claude to the tools you already use. Here is what it is, how it works, and which connections matter most for a small business.

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How to Use Claude to Write Emails That Actually Sound Like You

How to Use Claude to Write Emails That Actually Sound Like You

Kim Stirling
Published on: 07/07/2026

If your Claude-generated emails feel off-brand or robotic, here is the specific fix that makes every email sound like it came from you, not from a chatbot.

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What to Put in Your Claude Project Instructions (The Setup Most People Skip)

What to Put in Your Claude Project Instructions (The Setup Most People Skip)

Kim Stirling
Published on: 30/06/2026

Most people leave their Claude Project instructions blank or barely filled in. Here is exactly what to put in there and why it changes every output you get from Claude.

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